

LuLaRich
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Overview
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Michael Gasparro
Creator / EP
Lana Barkin
Producer
Episodes

1. Start Up
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.

2. Show Up
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.

3. Blow Up
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
Cast & Crew

DeAnne Stidham
Self - Founder Lularoe

Mark Stidham
Self - Founder Lularoe

Stella Lemberg
Self - Former Lularoe Retailer, Sponsor

Lauren Covey Carson
Self. Former Lularoe Retailer, Trainer

Derryl Trujillo
Self. Former Lularoe Home Office Employee

Roberta Blevins
Self. Former Lularoe Retailer, Trainer




